Research on digipaks

I like Katy Perry's digipak because it conforms well to her album 'Teenage Dream', the candy theme relates well to some kind of childish fantasy, yet to get the populations attention we find here she is being presented in a sexual manner i.e barely wearing any clothes to perhaps attract an audience slightly older.

The digipak works well because of girly, soft colours and candy themed CD's to appeal to the target audience.

The simplistic design of this digipak is very effective for the target audience because teenage girls don't tend to be to in to complicated designs but the fascination lies in the colour scheme. Because of the sexual nature of the front and back image I wouldn't say this was for young girls even though they do listen to her music.

The Odd Future digipak conforms well to the way the rappers see the world, the pictures are not that of a normal CD, there is no one looking glamorous or just a plain group shot, the pictures are slightly deluded, pieces cropped from various images to make up surreal portraits. There is nothing in the pictures that gives any kind of hint at a target audience, but the 'parental guidance' sticker on the front indicates children should not be listening to this form of rap music.